Designers from Denmark, Kosovo and France won the top three prizes in the UN European Ad Competition, No to Violence Against Women, UNRIC, the organizers, announced in Brussels 19 October.
It was announced that a jury, chaired by French advertising guru, Jacques Séguela, had awarded the first prize to Trine Sejthen, a designer and photographer from Denmark.
The jury prize of 5,000 euros will be given to Ms. Sejthen at a ceremony in Madrid in late November, expected to be presided over by Her Majesty Queen Sofia of Spain, and organized by the Caixa Forum who donated the prize.
Over 2,700 entries from 40 European countries were submitted to the competition which was organized by UNRIC, the Brussels based UN Information Centre with the support of UN Women.
The aim of the competition is to increase awareness of a problem that affects one out of every three women worldwide. The winning ad will be published in several European newspapers at the conclusion of the competition on 25 November, the International Day for the Elimination of Violence Against Women.
Sejthen, the winner of the first prize, said she was surprised but very proud when she heard the news.
“I was very surprised. There are so many great entries and because this is the UN, a very important organization, this means a lot to me”, Sejthen told UNRIC on the phone from Copenhagen, where she has her own company with two other colleagues.
“I want people to think that this woman could be anybody, you can’t tell if she’s wealthy or poor, she could be your sister, friend or somebody next to you on the bus”, Sejthen says.
Over 120,000 votes were cast and the winner was Gioke Gojani from Kosovo. “I entered the competition because I was interested in the artistic side of designing a newspaper ad, but then I realized that the subject had touched my soul,” Mr. Gojani said when he accepted his prize, an iPad donated by the fashion company 3 Suisses, presented by UNFPA Belgian Goodwill Ambassador and media personality, Ms. Goedele Liekens. Speaking at the ceremony in Brussels, Ms Liekens pointed out that the media rarely report on the subject of violence against women since it is not considered “sexy”.
Raphaelle Moreau of France won the youth prize for her work “Words”. The youth prize winner was selected by Fabrica, the Benetton Group´s communications research centre.
The awards were announced at a ceremony in Brussels which also marked the opening of an exhibition of the works of the 30 finalists at the Harlan Levey Projects Gallery, realized with the support of the UN Office of the High Representative of Human Rights (OHCHR). The exhibition in Brussels is the first of many in Europe, including displays in Moscow, Prague and Kiev.
The ceremony was attended by Mrs. Androulla Vassiliou, the European Commissioner for Education and Culture. The European Commission is one of several public and private partners of the UN´s European ad competition. Others include a coalition of more than 20 media partners all over Europe.
During the award ceremony Dagmar Schumacher, Director of the UN Women Brussels Office, recalled that violence against women is a global pandemic of alarming proportions which has no national, social, economic, cultural or religious boundaries.
Afsané Bassir-Pour, the Director of UNRIC, praised the enthusiasm with which Europeans joined the competition saying “our aim was to raise awareness on this issue, help break the taboo, and to do this by reaching out to the European creative community. A picture, as they say, is worth a thousand words. So thank you Europeans.”
The participation in the competition and the use of www.create4theUN.eu constitutes agreement with the following terms and conditions. Please consult the CONTEST RULES for important information on eligibility as well as required design specifications for entries.
Create an ad for the 2011 “No to Violence Against Women” competition, launched on 8 March 2011: a competition calling for gender equality and an end to all forms violence against women and girls.
Violence against women is not inevitable, it can be reduced and stopped. On average, at least one in three women is subjected to intimate partner violence in the course of their lifetimes. No woman or girl in the world is entirely free of the risk of violence and abuse and this is unacceptable. Violence against women is a human rights issue with tremendous health, social and economic implications.
In order to raise awareness on violence against women (VAW) and to call for an end to all forms of violence against women and girls, UNRIC is inviting everyone with creative ideas, including students, professionals in the field and interested members of the general public to create a print advertisement on VAW. The competition will be realized in partnership with UN Women and is part of the United Nations Secretary-General Ban Ki-moon’s UNiTE to End Violence against Women campaign.
The competition provides valuable experience for anyone interested in pursuing an education and/or career in advertising, marketing, graphic design or a related field. It is designed to reward and showcase excellence in creative advertising.
The winners will have their work displayed on the competition website with possibilities of exhibits and placement in European print media. A jury of graphic design, advertising, photography and gender experts will select a winner.
The message is: VAW is not inevitable, it can be stopped.
The website opens for submissions on 8 March 2011. All submissions must be made through the designated website, competition.Create4theUN.eu.
The purpose is to create a print advertisement for UNRIC’s “No to Violence Against Women” competition. The advertisement will be used as a public service announcement to be published in major European print media and other outlets. It should aim to raise awareness about VAW and mobilize citizens to end all forms of VAW. The submitted work must include the “No to Violence Against Women” campaign logo. Language versions of the logo in original colours, negative or in grey scale are available for download. Please see the contest rules for details on prescribed size of entries and how to use the logo.
Submission ends at midnight (CET) 31 May 2011. Late entries will not be accepted.
The organizer will appoint a five member pre-selection committee which will include a majority of practicing designers and gender experts whose role is to ensure that submissions meet the rules outlined in the Call for Submissions. A complete list of names will be announced on 31 March 2011.
The pre-selection committee will select 30 finalists who will be submitted to the jury. The 30 finalists will be made public on the competition website in August.
A jury of prominent graphic design, advertising and marketing experts, as well as United Nations communication and gender experts will evaluate the 30 finalists. Entries not adhering to the rules may be excluded from the competition, at the discretion of the jury. The jury’s decision is final and there is no appeal.
Public voting will commence on 1 June 2011 and continue until 31 July 2011.
The winners will be announced in October 2011. Selected entries will be contacted via e-mail and asked to provide creative credits and further information.
Independent Moderator: Gregory Cornwell (Create4theUN Competition Moderator) will serve as an overall moderator between the organizers, the jury and the entrants.
Gregory Cornwell thus receives, opens, keeps a register of all submissions, making the submissions available online for the jury’s voting process.
The moderator will serve as an executive secretary without voting rights.
An award ceremony will take place on 25 November 2011. There will be three awards.
The first award will be a 5,000€ cash prize given by the Caixa Foundation in Spain to the winner selected by the jury. The individual recipients of prize money will be responsible for the tax implications of their winnings.
A “youth prize” will be provided by Fabrica (for entrants of 25 and under). Fabrica is the Benetton Group communication research centre, created in 1994 and founded by Luciano Benetton and Oliviero Toscani, with the aim of combining culture with industry and offering young designers and artists from around the world an opportunity for creative growth and multicultural exchange. Fabrica is based in Treviso, Italy. This winner will receive a two week trial period, which if successful will lead to a full year grant and internship in Fabrica. The trial period includes tutoring, facilities, work station, hospitality in a shared apartment in Treviso (30 minutes from Venice) and lunch in the Fabrica restaurant. UNRIC will cover the return travel costs of trial winner to Treviso.
A public vote prize will be offered by the Portuguese Government to the entry receiving the most votes from the public. Public voting will start 1 June 2011 until 31 July 2011. Jury
* Jacques Séguéla (Vicepresident of Havas, chairman of the jury 2010)
* Omar Vulpinari (Creative Director of the Visual Communication Department at Fabrica, and Vice President of ICOGRADA
* Olga Sviblova (Director of the Multimedia Art Museum, Moscow)
* Stefan Einarsson (Creative Director at Hvita Husid, and last year’s winner)
* Jan Arnesen (Head of United Nations exhibits Unit)
* Mieke Gerritzen (Designer and Director of the Graphic Design Museum – Breda, the Netherlands)
* Aldijana Sisic (Campaign Manager – United Nations Secretary-General’s Campaign UNiTE to End Violence Against Women)
The “No to Violence Against Women” competition recognizes those entries that demonstrate the value of design in a clear, creative, compelling and effective way. A discerning and qualified jury will identify submissions that serve as an effective tool to convey the message to raise awareness of the violence against women (please see design brief and background note).
Background and resources
Violence against women and girls (VAW) is one of the most systematic and widespread human rights violations. It is rooted in gendered social structures rather than individual and random acts; it cuts across age, socio-economic, educational and geographic boundaries; affects all societies; and is a major obstacle to ending gender inequality and discrimination globally. According to UN Women, between 15 and 76 percent of women are targeted for physical and/or sexual violence in their lifetime.
Violence against women takes many forms. The most universally common forms are domestic and intimate partner violence, sexual violence (including rape), sexual harassment and emotional/psychological violence. Sexual violence as a tactic of warfare and in the aftermath of emergencies is also common in the countries and areas affected by crisis. Other widespread forms around the globe include: sexual exploitation, sexual trafficking, and harmful practices, including female genital mutilation/cutting, forced and child marriage and the so-called “honour killings”.
No woman or girl in the world is entirely free of the risk of violence and abuse and this is unacceptable. Violence against women is a human rights issue with tremendous health, social and economic implications.
Violence against women directly puts at risk the achievement of the Millennium Development Goals related to gender equality and the empowerment of women, and it hinders development.
There are international standards and norms and many countries are developing or have developed national action plans. However, the continued prevalence of violence against women and girls demonstrates that this global pandemic of alarming proportions is yet to be tackled with all the necessary political commitment and resources. Violence against women must be prioritized at all levels — it has not yet received the priority required to enable significant change. Leadership and political will are critical. Promoting gender equality and women’s and girls’ empowerment should be a key objective of every local, national, regional and international policy.
According to the Secretary-General’s 2006 in-depth study on violence against women, the most effective tool to eliminate violence against women is a clear demonstration of political commitment, such as statements by high-level government officials, backed by actions and the assignments of the necessary resources by the State.
For more information on VAW please visit: http://www.unwomen.org/focus-areas/?show=Violence%20against%20Women
UNRIC – the United Nations Regional Information Centre for Western Europe is tasked with communicating the priorities of the United Nations, as part of the Department of Public Information in New York. Its information outreach activities extend to all segments of society and joint projects, campaigns and events are organized with key partners, including governments, the media, NGOs, educational institutions and local authorities. Its mandate is to inform and to engage European citizens.
For more information about UNRIC please see http://www.unric.org
Participants retain full ownership of their entry.
Participants agree to grant UNRIC, competition media partners, UN Member States and the social initiatives that are associated with, and approved by, UNRIC an irrevocable, perpetual, non-exclusive, transferable, royalty-free, worldwide license to use, copy, exhibit, publicly display and distribute their submitted entry for any activity hosted by UNRIC or its partners.
Every participant is granted and guaranteed the right to be credited every time their entry is published or displayed.
The material may not be reproduced for the purpose of commercial or personal financial gain, nor may it be used in any manner which implies United Nations endorsement of the products or activities of a commercial enterprise. The United Nations does not assume any responsibility for the misuse of material in production, re-production and activities of the endorsed partners.
Any decision made by the organizers in any matter relating to the print ad competition is considered final and binding.
The UN cannot be held responsible for force majeure, should the print ad competition have to be modified or cancelled.
|Round name||Starts on||Ends on|
|Submission round||March 7, 2011 @ 9:00 PM (UTC)||May 31, 2011 @ 9:59 PM (UTC)|
|Voting round||May 31, 2011 @ 10:00 PM (UTC)||July 31, 2011 @ 9:59 PM (UTC)|
|Judging round||July 1, 2011 @ 9:59 PM (UTC)||July 31, 2011 @ 9:59 PM (UTC)|